About Us


Who we are

LeadersEd provides leaders and future leaders access to a membership where they can empower their career journey. We offer an individually customized career journey which starts with a scientifically proven assessment tool that uncovers your Personality DNA Type. 

We believe that once someone truly understands their natural talents and potential challenges a more customized career journey can be created.

Our Vision

To provide every individual equal access to a suite of customized career empowerment tools.

Our Mission

To offer a world class career empowerment platform that combines the best of technology without sacrificing the benefits of human touch.

Our Team

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Samantha Wood, Founder & CEO 

Samantha Wood is recognized as a talent and leadership innovator and is the Founder and CEO of LeadersEd. For the past 16 years she has been an accomplished leader of Recruitment and Executive Search Practices in three distinctly different organizations. She has leveraged her natural capability in assessing talent combined with best practices to implement a thorough search process to align top talent with hundreds of clients Internationally. She is a trusted advisor for individuals as they navigate their career through the different stages of leadership.

Samantha was also a part of two executive leadership teams that offered a variety of human capital consulting services including career transition, talent development, coaching, assessments etc. This experience fueled her passion to build a holistic platform that would help people navigate their entire career journey, a platform that truly leverages the best of technology and human touch. Samantha heads up LeadersEd on its mission to enable leaders and future leaders to take control of their career journey in a unique and customized way.

Samantha holds a Bachelor Degree in Civil Engineering from the University of Western Ontario.

Dr. Carlos Davidovich,  MD. EMMC, Neuro-Leadership Expert

Carlos Davidovich is the co-auther of Personality DNA.   He has lived and worked in Latin America, Europe and Canada. For the last 20 years he have been involved in the areas of Neuro-leadership and Neuro-marketing supporting the development of leaders and management teams on an International scale. In addition, he has also had management experience in business executive roles in International Pharmaceutical companies in the area of biotechnology.

"Being a part of LeadersEd represents a unique opportunity for me.  It is an honour to be a part of this ambitious project.  It constitutes the synthesis of what it means to be able to succeed professionally supported by a process of personal development"

Educational Background:
MD- National University of Rosario, Argentina
Internal Medicine Residency Program: University of Buenos Aires, Argentina
Course in Executive Development- Roche, Lausanne Business School, Switzerland
Master in Clinical Psychology- University of Barcelona, Spain
Certificate in Psychotherapy & Hypnosis, Erikson Institute, Madrid, Spain

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Allison Young, Director, Marketing & Brand Strategy

Allie Young is LeadersEd’s Director, Marketing & Brand Strategy. Heading up the company’s marketing strategy and growth, Allie leads a team of passionate creators, sales leaders, storytellers, and communicators, Allie is responsible for bringing our brand and people story to life and sharing the unique value LeadersEd can offer to individuals, leaders and companies around the world while overseeing the growth and development of our people and partnerships. Allie is a seasoned builder of brands and teams, for companies big and small. She has led marketing and branding teams in the financial, human capital and lifestyle industries to deliver remarkable experiences and create meaningful interactions between brands and people. Allie believes that people are the core of any organizations’ success, whether its employees, or customers alike. Allie gets excited about uncovering insights, creating clarity, and leaning into the power of every person’s uniqueness and skillsets to drive business results.

Allie earned a BA in Social Sciences – Political Science from The University of Western Ontario and enjoys photography, travel and of course time with her family.